The Master of Arts in Cross-media Communications & Management aims to create authors, editors, managers and professionals for the most innovative landscapes of multiplatform markets and media convergence, skilled in narratives, technologies and fruitive strategies of marketing, public communication, entertainment, neo-journalism, fiction, interactive storytelling and special screenwriting (for IpTv and Mobile tools).
Students will be focusing on disciplines from economics, management, creative writing and narrative, fiction and screenplay, marketing and advertising, game design, computer science, information and communication technology.
Teaching is by lectures, case-based workshops, interactive seminars, individual tutorials, labs activities and stages.